Brand Positioning

So, what makes Welland different?

The proposed rebrand is the first time we have defined these differences in the context of a corporate brand. So, for those who don't know us, what can we tell them about where we are, the place we call home, and the people we serve?

That is what is referred to as brand positioning. It's a chance to speak to an audience less familiar with the city than those who call it home. But, it is connected to the brand story and the values, mission, and promise it builds upon.

As you'll see in the coming week, the geographical positioning of the City of Welland has a rich and immersive story to tell to those outside our borders.